Marketing Models: Multivariate Statistics and Marketing Analytics, 4e / Najlacnejšie knihy
Marketing Models: Multivariate Statistics and Marketing Analytics, 4e

Code: 17769358

Marketing Models: Multivariate Statistics and Marketing Analytics, 4e

by Dr Dawn Iacobucci

(*Update: Issues re layout have been addressed, and syntax is included for SAS and SPSS.) Increasingly, marketers have to analyze massive amounts of customer data. Marketing models translate that data into information to use for f ... more

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(*Update: Issues re layout have been addressed, and syntax is included for SAS and SPSS.) Increasingly, marketers have to analyze massive amounts of customer data. Marketing models translate that data into information to use for fact-based strategic and ta

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