Code: 04300943
CIM Coursebook: The Marketing Planning Process
by Ray Donnelly
The only coursebooks endorsed by CIM and edited by the Senior Examiner.
- Language:
English - Binding: Paperback
- Number of pages: 256
Publisher: Taylor & Francis Ltd, 2009
- More about this
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Book synopsis
The only coursebooks endorsed by CIM and edited by the Senior Examiner.
Book details
Book category Books in English Economics, finance, business & management Business & management Management & management techniques
59.03 €
- Full title: CIM Coursebook: The Marketing Planning Process
- Author: Ray Donnelly
- Language: English
- Binding: Paperback
- Number of pages: 256
- EAN: 9781856177160
- ISBN: 1856177165
- ID: 04300943
- Publisher: Taylor & Francis Ltd
- Weight: 564 g
- Dimensions: 244 × 189 × 15 mm
- Date of publishing: 11. July 2009
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