Code: 16316448
Marketing the Third Reich
by Nicholas O'Shaughnessy
In this fascinating volume, Nicholas O'Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualising the Reich as a product campaign. Building on his acclaimed Sell ... more
- Language:
English - Binding: Paperback
- Number of pages: 290
Publisher: Taylor & Francis Ltd, 2017
- More about this
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Book synopsis
In this fascinating volume, Nicholas O'Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualising the Reich as a product campaign. Building on his acclaimed Selling Hitler (2016
Book details
Book category Books in English Society & social sciences Politics & government Political control & freedoms
59.91 €
- Full title: Marketing the Third Reich
- Author: Nicholas O'Shaughnessy
- Language: English
- Binding: Paperback
- Number of pages: 290
- EAN: 9781138060586
- ISBN: 9781138060586
- ID: 16316448
- Publisher: Taylor & Francis Ltd
- Weight: 432 g
- Dimensions: 235 × 158 × 17 mm
- Date of publishing: 21. September 2017
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