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Book synopsis

This book defines the parameters of the emerging business strategy of mass customization, covering the main categories in a systematic examination of: manufacturing systems and mass customization; supply chain management and mass customization; and information systems and mass customization. The book provides a conceptual framework for mass customization, its tools, its solutions, and real-world examples of successful implementations of the business strategy.Mass Customization: Challenges and Solutions defines the parameters of the emerging business strategy, mass customization. The book will cover the main categories of the area with a systematic examination of the following themes: manufacturing systems and mass customization, supply chain management and mass customization, and information systems and mass customization. §In addition to being tightly organized by themes and a carefully selected group of contributors, the Editors will write introductory material to the sections along with introductory and concluding chapters. The result is a book that provides the field with the conceptual framework of mass customization, its tools, its solutions, and real-world examples of successful implementations of the business strategy. An important book for academics working in production operations, production manufacturing, industrial engineering, logistics, supply chain management, and industry practitioners.

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: Mass Customization
• Subtitle: Challenges and Solutions
• Author: Thorsten Blecker, Gerhard Friedrich
• Language: English
• Binding: Paperback
• Number of pages: 282
• EAN: 9781441940766
• ISBN: 1441940766
• ID: 01422600
• Publisher: Springer-Verlag New York Inc.
• Weight: 486 g
• Dimensions: 235 × 155 × 15 mm
• Date of publishing: 12. February 2010

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