You might also like

More about Media Equation

• Book details
• Synopsis
• Trending among others

You get 80 loyalty points

Book synopsis

According to popular wisdom, humans never relate to a computer or a television program in the same way they relate to another human being. Or do they? The psychological and sociological complexities of the relationship could be greater than you think. In an extraordinary revision of received wisdom, Byron Reeves and Clifford Nass demonstrate convincingly in The Media Equation that interactions with computers, television, and new communication technologies are identical to real social relationships and to the navigation of real physical spaces. Using everyday language, the authors explain their novel ideas in a way that will engage general readers with an interest in cutting-edge research at the intersection of psychology, communication and computer technology. The result is an accessible summary of exciting ideas for modern times. As Bill Gates says, '(they) ...have shown us some amazing things'.

Book details

Book category Books in English Computing & information technology Computer science Human-computer interaction

• Full title: Media Equation
• Author: Clifford Nass
• Language: English
• Binding: Paperback
• Number of pages: 305
• EAN: 9781575860534
• ISBN: 1575860538
• ID: 04232606
• Publisher: UNCH
• Weight: 440 g
• Dimensions: 152 × 229 × 17 mm
• Date of publishing: 22. October 2003

Trending among others

---

---

---