Code: 09043686
Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
by Robbie Kellman Baxter
For decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been perfected. This book shows how nimble companie ... more
- Language:
English - Binding: Hardback
- Number of pages: 272
Publisher: McGraw-Hill Education - Europe, 2015
- More about this
23.63 €
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Book synopsis
For decades, consumers and businesses have joined clubs, bought products and accessed services using a subscription model. But it has only been in recent years that the model has been perfected. This book shows how nimble companies that have developed a Membership Model are thriving.
Book details
Book category Books in English Economics, finance, business & management Business & management Management & management techniques
23.63 €
- Full title: Membership Economy: Find Your Super Users, Master the Forever Transaction, and Build Recurring Revenue
- Author: Robbie Kellman Baxter
- Language: English
- Binding: Hardback
- Number of pages: 272
- EAN: 9780071839327
- ISBN: 9780071839327
- ID: 09043686
- Publisher: McGraw-Hill Education - Europe
- Weight: 498 g
- Dimensions: 237 × 163 × 26 mm
- Date of publishing: 16. April 2015
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