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Book synopsis

This is the ideal introductory guide to Microsoft's much anticipated entry into the Customer Relationship Management (CRM) software marketplace. It discusses the key features of Microsoft's CRM software, including tools to help businesses sell more effectively, manage all customer communications in one place, track and convert leads, make informed decisions faster, and provide consistent service. It provides expert tips and tricks to make the software work more effectively, and explains how to achieve increased customer satisfaction, customer loyalty, and more profitable customer relationships. The author is considered one of a handful of global experts on CRM for small- and medium-sized businesses.

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: Microsoft CRM for Dummies
• Author: Joel Scott
• Language: English
• Binding: Paperback
• Number of pages: 380
• EAN: 9780764516986
• ISBN: 0764516981
• ID: 04157846
• Publisher: John Wiley & Sons Inc
• Weight: 716 g
• Dimensions: 234 × 189 × 21 mm
• Date of publishing: 22. August 2003

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