You might also like

More about Moving into Mass Customization

• Book details
• Synopsis
• Trending among others

You get 249 loyalty points

Book synopsis

Mass Customization leads the strategy of today's well succeeded companies. It indulges the customer with the so long yearned for product and/or service that exactly fits his desires and specifications. This book compiles a hand-selected variety of testimonies from Mass Customization experts worldwide with different experiences both on an academic research basis as well as on practical case studies. This diversity makes it a compulsory guide to use in any enterprise throughout the world that wants to take its business into new and more ambitious dimensions. Furthermore, its contents are structured in a way that will help everyone that wants to learn, teach or put into practice the concepts of Mass Customization.

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: Moving into Mass Customization
• Subtitle: Information Systems and Management Principles
• Author: Claus Rautenstrauch, Ralph Seelmann-Eggebert, Klaus Turowski
• Language: English
• Binding: Paperback
• Number of pages: 248
• EAN: 9783540436119
• ISBN: 3540436111
• ID: 01564287
• Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
• Weight: 830 g
• Dimensions: 235 × 155 × 15 mm
• Date of publishing: 09. July 2002

Trending among others

---

---

---