You might also like

More about Multi-Channel Retailing

• Book details
• Synopsis
• Trending among others

You get 309 loyalty points

Book synopsis

The advent of the Internet has added another dimension to the way that merchandise reaches consumers. Integrating this technology with traditional retailing methods has become the dominant retail model that students of retailing should all be aware of. Multi-Channel Retailing identifies and explains the underlying principles of e-retailing and its relationship with conventional retail methods. The strategic integration of brick-and-mortar stores, electronic retailing, and direct marketing methods forms the core of this text. It begins with the roots of the multi-channel approach, analyzes key players, and explores the techniques that are used to develop effective online stores and synchronize cross-channel functions. The book will provide readers with a guide for implementing and operating a successful e-retailing business. Students will learn that a key element of developing multi-channel strategies is understanding consumer needs and implementing appropriate technologies. Features: -- Profiles of key multi-channel retailers at the end of each unit -- Case studies and Internet-based activities -- Instructor's Guide includes solutions to review questions, case study problems, and sample tests -- PowerPoint(r) Presentation highlights key points in the text

Book details

Book category Books in English Economics, finance, business & management Industry & industrial studies Distributive industries

• Full title: Multi-Channel Retailing
• Author: Lynda Gamans Poloian
• Language: English
• Binding: Paperback
• Number of pages: 448
• EAN: 9781563676307
• ISBN: 1563676303
• ID: 01254316
• Publisher: Bloomsbury Publishing
• Weight: 784 g
• Dimensions: 235 × 189 × 24 mm
• Date of publishing: 01. December 2009

Trending among others

---

---

---