Code: 06707629
Multicultural Perspectives in Customer Behaviour
by Maria G. Piacentini, Charles C. Cui
With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from international and mu ... more
- Language:
English - Binding: Paperback
- Number of pages: 184
Publisher: Taylor & Francis Ltd, 2014
- More about this
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Book synopsis
With globalisation taking centre stage in the business world and multiculturalism affecting markets and societies, there is a need to understand the ways that customers respond to the changing marketplace from international and multicultural perspectives.
Book details
Book category Books in English Economics, finance, business & management Industry & industrial studies Distributive industries
66.66 €
- Full title: Multicultural Perspectives in Customer Behaviour
- Author: Maria G. Piacentini, Charles C. Cui
- Language: English
- Binding: Paperback
- Number of pages: 184
- EAN: 9781138008922
- ISBN: 9781138008922
- ID: 06707629
- Publisher: Taylor & Francis Ltd
- Weight: 340 g
- Dimensions: 246 × 174 × 15 mm
- Date of publishing: 04. July 2014
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