Name of the Game / Najlacnejšie knihy
Name of the Game

Code: 04892408

Name of the Game

by Jerry Gorman, Kirk Calhoun

Combines the business acumen of Ernst & Young with the inside knowledge of renowned sports writer, Skip Rozin, for a unique behind--the--scenes look at how sports have evolved from games to big business. Explains the business reas ... more

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Book synopsis

Combines the business acumen of Ernst & Young with the inside knowledge of renowned sports writer, Skip Rozin, for a unique behind--the--scenes look at how sports have evolved from games to big business. Explains the business reasons behind why popular players are traded, why teams move from cities full of loyal fans, the importance of TV in sports and the real value of advertising to sports teams. Features interviews with sports enterprise figures including Victor Kiam, Jerry Jones and Red Auerbach.

Book details

Book category Books in English Economics, finance, business & management Industry & industrial studies Service industries

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