Code: 06358169
New Product Forecasting
by Kenneth B. Kahn
Focuses on the tools and techniques of forecasting new product development. Useful for students and professionals, this book features numerous industry cases and examples. It covers the basic foundations and processes of new produ ... more
- Language:
English - Binding: Hardback
- Number of pages: 176
Publisher: Taylor & Francis Ltd, 2006
- More about this
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Book synopsis
Focuses on the tools and techniques of forecasting new product development. Useful for students and professionals, this book features numerous industry cases and examples. It covers the basic foundations and processes of new product forecasting, and links forecasting to the processes of new product development and sales and operations planning.
Book details
Book category Books in English Economics, finance, business & management Business & management Management & management techniques
303.97 €
- Full title: New Product Forecasting
- Subtitle: An Applied Approach
- Author: Kenneth B. Kahn
- Language: English
- Binding: Hardback
- Number of pages: 176
- EAN: 9780765616098
- ISBN: 9780765616098
- ID: 06358169
- Publisher: Taylor & Francis Ltd
- Weight: 386 g
- Dimensions: 234 × 156 × 17 mm
- Date of publishing: 26. April 2006
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