Code: 01566811

Optimal Bundling

Name: Optimal Bundling
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 01566811
Price: 153.91 EUR
Availability: InStock
Author: Ralph Fürderer
ISBN: 9783540652472

by Ralph Fürderer, Andreas Herrmann, Georg Wübker

Language: English
Binding: Hardback
Number of pages: 299
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 1999
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153.91 €

RRP: 166.74 €

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Book synopsis

Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement bundling strategies and how to set up a bundling concept. He will find a thorough explanation of the value that bundling has for improving a company's profit and sales.