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Book synopsis

Digital Out of Home Entertainment is rather an arcane description for one of the fastest growing technology-sectors. These forms of interactive technology, often established on a 'pay per use' basis are transforming the customer experience in shops, cinemas, museums; almost any environment where consumers are congregating.Kevin Williams and Michael Mascioni's The Out of Home Interactive Entertainment Frontier provides a 'state of play' exploration of the successes, the emerging new applications and the strategies that inform them. The author interviewed nearly 70 leading executives from many familiar organisations in every arena of the consumer entertainments industry. the result is an essential guide for entertainment executives as well as those involved in retailing, the hotel industry, mobile communications, museums and heritage.

Book details

Book category Books in English Economics, finance, business & management Industry & industrial studies Service industries

• Full title: Out-of-Home Immersive Entertainment Frontier
• Author: Michael Mascioni, Kevin Williams
• Language: English
• Binding: Paperback
• Number of pages: 216
• EAN: 9781472426956
• ISBN: 1472426959
• ID: 04805069
• Publisher: Taylor & Francis Ltd
• Weight: 476 g
• Dimensions: 244 × 171 × 14 mm
• Date of publishing: 28. May 2014

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