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Pop Brands

Code: 10026416

Pop Brands

by Nicholas Carah

Addresses the integration of popular music culture, corporate branding, and young people's mediated cultural practices. This book is based on extensive ethnographic empirical research, drawing on participant observation, textual a ... more

41.24

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Book synopsis

Addresses the integration of popular music culture, corporate branding, and young people's mediated cultural practices. This book is based on extensive ethnographic empirical research, drawing on participant observation, textual analysis and interviews with young people, musicians, marketers and other participants in the cultural industries.

Book details

Book category Books in English Society & social sciences Psychology Psychological theory & schools of thought

41.24

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