Code: 15186395
Instead of incrementally improving current products or pursuing risky disruptive innovations, the key to sustained successful innovation is an integrated set of complementary innovations that reinforce a key product. This book ill ... more
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Instead of incrementally improving current products or pursuing risky disruptive innovations, the key to sustained successful innovation is an integrated set of complementary innovations that reinforce a key product. This book illustrates this distinctive, lower-risk, higher-reward approach to innovation.
Book category Books in English Economics, finance, business & management Business & management Business strategy
29.96 €
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