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Book synopsis

We may imagine the digital cloud as placeless, mute, ethereal, and unmediated. Yet the reality of the cloud is embodied in thousands of massive data centers, any one of which can use as much electricity as a midsized town. Even all these data centers are only one small part of the cloud. Behind that cloud-shaped icon on our screens is a whole universe of technologies and cultural norms, all working to keep us from noticing their existence. In this book, Tung-Hui Hu examines the gap between the real and the virtual in our understanding of the cloud. Hu shows that the cloud grew out of such older networks as railroad tracks, sewer lines, and television circuits. He describes key moments in the prehistory of the cloud. Countering the popular perception of a new "cloudlikeż political power that is dispersed and immaterial, Hu argues that the cloud grafts digital technologies onto older ways of exerting power over a population. But because we invest the cloud with cultural fantasies about security and participation, we fail to recognize its militarized origins and ideology. Moving between the materiality of the technology itself and its cultural rhetoric, Hu's account offers a set of new tools for rethinking the contemporary digital environment.

Book details

Book category Books in English Society & social sciences Society & culture: general Media studies

• Full title: Prehistory of the Cloud
• Author: Tung-Hui Hu
• Language: English
• Binding: Paperback
• Number of pages: 240
• EAN: 9780262529969
• ISBN: 9780262529969
• ID: 01006045
• Publisher: MIT Press Ltd
• Weight: 338 g
• Dimensions: 155 × 228 × 27 mm
• Date of publishing: 02. September 2016

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