Code: 01568330

Product Customization

Name: Product Customization
Brand: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
SKU: 01568330
Price: 110.62 EUR
Availability: InStock
Author: Lars Hvam
ISBN: 9783540714484

by Lars Hvam, Niels H. Mortensen, Jesper Riis

Language: English
Binding: Hardback
Number of pages: 283
Publisher: Springer-Verlag Berlin and Heidelberg GmbH & Co. KG, 2007
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110.62 €

RRP: 122.56 €

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Book synopsis

For the majority of industrial companies, customizing products and services is among the most critical means to deliver true customer value and achieve superior competitive advantage. This book presents an operational procedure for the design of product configuration systems in industrial companies. It is based on the experience gained from more than forty product configuration projects in companies providing customers with tailored products and services.