You might also like

More about Product Development Strategy

• Book details
• Synopsis
• Trending among others

You get 265 loyalty points

Book synopsis

Today's complex and turbulent business environment requires a more comprehensive view of product development strategy. Product Development Strategy provides a concise theoretical and analytical discussion relating to the theory and practice of strategy, innovation capacity, and entrepreneurial performance. The book discusses an innovative perspective which provides a practical insight into the field of product development strategy whist offering a novel tool for developing and discussing a multi-dimensional conceptual framework in strategic management in high-tech SMEs. This volume offers an excellent blend of theoretical frameworks and analytical techniques grounded in small and medium sized enterprises, and employs an innovative methodology for conceptualizing and analyzing the factors associated with product development strategy in small businesses.

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: Product Development Strategy
• Subtitle: Innovation Capacity and Entrepreneurial Firm Performance in High-Tech Smes
• Author: Mina Tajvidi, Azhdar Karami
• Language: English
• Binding: Hardback
• Number of pages: 198
• EAN: 9781137501370
• ISBN: 1137501375
• ID: 09238085
• Publisher: PALGRAVE MACMILLAN
• Weight: 386 g
• Dimensions: 225 × 144 × 19 mm
• Date of publishing: 28. July 2015

Trending among others

---

---

---