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More about Profitable Direct Mail Appeals - Planning, Implementing, & Maximizing Results, 2nd Edition

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Book synopsis

Originally published by Stevenson, Inc., this practical resource helps nonprofit organizations plan and implement profitable and effective direct mail appeals. It includes planning strategies, examples from various nonprofit organizations, techniques to improve response rates, and developing appropriate and effective copy. Important topics covered include: Planning and scheduling Personal appeals Building mailing lists Donor outreach Writing calls to action Direct mail testing Targeting specific groups Testimonials Pledge forms Response rates Analyzing results Bounce backs Please note that some content featured in the original version of this title has been removed in this published version due to permissions issues.

Book details

Book category Books in English Economics, finance, business & management Business & management

• Full title: Profitable Direct Mail Appeals - Planning, Implementing, & Maximizing Results, 2nd Edition
• Author: Sfr, Scott C. Stevenson, Scott C. Stevenson
• Language: English
• Binding: Paperback
• Number of pages: 50
• EAN: 9781118693094
• ISBN: 1118693094
• ID: 04952183
• Publisher: John Wiley & Sons Inc
• Weight: 116 g
• Dimensions: 277 × 215 × 4 mm
• Date of publishing: 09. July 2013

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