You might also like

More about Radio, Television and Modern Life

• Book details
• Synopsis
• Trending among others

You get 179 loyalty points

Book synopsis

Written by one of the foremost and widely-respected writers in the field, this volume sheds new light on the forms and premises of the communicative experience. In doing so, it challenges the theoretical positions of marxist and "political economy of media" analysts who focus largely on the structure of economic and social power within the media. Instead, Scannell explores the structuring of engagement of the viewer/listener with the broadcaster by analysing the communicative intentions of the broadcaster and the understanding by the audience of those intentions. This powerful and accessible book makes an important contribution to media studies in showing students how the history of the media can be enriched by communications theory.

Book details

Book category Books in English Society & social sciences Society & culture: general Cultural studies

• Full title: Radio, Television and Modern Life
• Author: Paddy Scannell
• Language: English
• Binding: Paperback
• Number of pages: 204
• EAN: 9780631198758
• ISBN: 063119875X
• ID: 04898111
• Publisher: John Wiley and Sons Ltd
• Weight: 316 g
• Dimensions: 228 × 156 × 13 mm
• Date of publishing: 18. November 1996

Trending among others

---

---

---