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Book synopsis

What is retailing today? Who are the players and how do they operate? And what will happen tomorrow? These are just some of the questions addressed by Retailing Principles: Global, Multichannel and Managerial Viewpoints, 2nd Edition, which has been thoroughly updated to reflect current trends and conditions in the global retail market. An essential companion for any student seeking a career in the world of retail, the text focuses on the strategies that retailers both large and small are employing to thrive in this challenging economic climate, and in a marketplace where globalization, multi-channel retailing, and issues of sustainability are dominant factors.

Book details

Book category Books in English Economics, finance, business & management Industry & industrial studies Distributive industries

• Full title: Retailing Principles
• Author: Lynda Rose Poloian
• Language: English
• Binding: Hardback
• Number of pages: 592
• EAN: 9781563677427
• ISBN: 1563677423
• ID: 01289355
• Publisher: Bloomsbury Publishing
• Weight: 2368 g
• Dimensions: 282 × 216 × 50 mm
• Date of publishing: 09. May 2013

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