Code: 04878805

Return on Ideas

Name: Return on Ideas
Brand: John Wiley & Sons Inc
SKU: 04878805
Price: 36.88 EUR
Availability: InStock
Author: David S. Nichols
ISBN: 9780470028575

by David S. Nichols

Language: English
Binding: Hardback
Number of pages: 280
Publisher: John Wiley & Sons Inc, 2007
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36.88 €

RRP: 43.40 €

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Book synopsis

Return on Ideas is a practical guide to getting more from the resources you put into your innovation process. David Nichols clearly shows why current innovation funnel models stifle rather than encourage new ideas, and offers a new methodology, 'rocketing', to tackle the problem. The first book to look in detail at innovation as a business-driving imperative, Return on Ideas provides the tools, techniques and processes to actually upgrade the way you tackle innovation, illustrated with examples from innovative companies such as Yo! Sushi, Apple, Vodafone, Unilever, P&G, Danone, Amex and Ben & Jerry's - as well as unconventional sources such as theatre and comedy.