Code: 16229178
Ringtone
by Yves Doz, Keeley Wilson
This book recounts one of the greatest and most spectacular business successes and downfalls in history: that of Nokia in mobile phones. The analysis of Nokia's story distills more general observations and learning points for lead ... more
- Language:
English - Binding: Hardback
- Number of pages: 204
Publisher: Oxford University Press, 2017
- More about this
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Book synopsis
This book recounts one of the greatest and most spectacular business successes and downfalls in history: that of Nokia in mobile phones. The analysis of Nokia's story distills more general observations and learning points for leaders of other corporations, management scholars, and students.
Book details
Book category Books in English Economics, finance, business & management Business & management Business strategy
68.42 €
- Full title: Ringtone
- Author: Yves Doz, Keeley Wilson
- Language: English
- Binding: Hardback
- Number of pages: 204
- EAN: 9780198777199
- ISBN: 9780198777199
- ID: 16229178
- Publisher: Oxford University Press
- Weight: 454 g
- Dimensions: 242 × 161 × 19 mm
- Date of publishing: 16. November 2017
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