Code: 06374209

Saving Community Journalism

Name: Saving Community Journalism
Brand: The University of North Carolina Press
SKU: 06374209
Price: 39.77 EUR
Availability: InStock
Author: Penelope Muse Abernathy
ISBN: 9781469615424

by Penelope Muse Abernathy

Language: English
Binding: Hardback
Number of pages: 264
Publisher: The University of North Carolina Press, 2014
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Book synopsis

Veteran media executive Penelope Muse Abernathy draws on cutting-edge research and analysis to reveal pathways to transformation and long-term profitability for community newspapers. Offering practical guidance for editors and publishers, Abernathy shows how newspapers can build community online and identify new opportunities to generate revenue.