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Book synopsis

Scenarios are a widely used approach to aid strategic analysis. An innovative guide to new methods in scenario thinking, this book presents a detailed step-by-step account of the 'intuitive logics' method for developing and using scenarios within organizations. The authors detail a range of methodological innovations and show how to apply the most relevant technique to a particular situation. The approach is based on a mix of both high-level research and top-level consultancy experience. The book focuses on the demonstration and illustration of practical steps in scenario development processes. Scenario Thinking describes the logical bases of a range of scenario methods and provides detailed 'road maps' on how to implement them - together with practical examples of their application. The authors review the strengths and weaknesses of each method and detail the time and material resources that each method requires, providing a comprehensive overview of the most useful and successful methods at your organization's disposal.

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: Scenario Thinking
• Author: George Wright, George Cairns
• Language: English
• Binding: Hardback
• Number of pages: 192
• EAN: 9780230271562
• ISBN: 0230271561
• ID: 04359335
• Publisher: Palgrave Macmillan
• Weight: 440 g
• Dimensions: 240 × 159 × 17 mm
• Date of publishing: 03. May 2011

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