Social Media and Public Relations / Najlacnejšie knihy
Social Media and Public Relations

Code: 22163386

Social Media and Public Relations

by Motion, Judy (University of New South Wales, Australia), Heath, Robert L. (University of Houston, USA), Shirley (Australian National University) Leitch

Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested va ... more

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Book synopsis

Social media is having a profound, but not yet fully understood impact on public relations. In the 24/7 world of perpetually connected publics, will public relations function as a dark art that spins (or tweets) self-interested variations of the truth f

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