Code: 19434742
Public Relations
by Ellen Gunning
Now in its third edition, this core textbook provides students with a highly engaging and accessible introduction to the world of PR, covering diverse topics such as event planning, press releases, crisis management, ethics, manag ... more
- Language:
English - Binding: Paperback
- Number of pages: 258
Publisher: Bloomsbury Publishing, 2018
- More about this
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Book synopsis
Now in its third edition, this core textbook provides students with a highly engaging and accessible introduction to the world of PR, covering diverse topics such as event planning, press releases, crisis management, ethics, managing your own PR agency and how to use social media effectively.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
61.87 €
- Full title: Public Relations
- Author: Ellen Gunning
- Language: English
- Binding: Paperback
- Number of pages: 258
- EAN: 9781352002782
- ISBN: 1352002787
- ID: 19434742
- Publisher: Bloomsbury Publishing
- Weight: 422 g
- Dimensions: 235 × 164 × 16 mm
- Date of publishing: 04. October 2018
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