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Book synopsis

Brands have become very important as sources of value and as a means to build value and sustain market position. Much emphasis has been placed upon the visual representation of brands. This book defines a new competitive arena in the creation and development of brands - sound. Sonic branding is a new fast growing area related to advertising and media development of the branding experience. This will be a distinctive book and the first in this important new area.

Book details

Book category Books in English Society & social sciences Society & culture: general Media studies

• Full title: Sonic Branding
• Subtitle: An Essential Guide to the Art and Science of Sonic Branding
• Author: Daniel Jackson
• Language: English
• Binding: Hardback
• Number of pages: 179
• EAN: 9781403905192
• ISBN: 1403905193
• ID: 04775482
• Publisher: Palgrave USA
• Weight: 458 g
• Dimensions: 242 × 166 × 8 mm
• Date of publishing: 06. October 2003

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