Code: 25655638
Strategic Brand Management, 3rd Edition
In Strategic Brand Management (3rd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern University, lays out a systematic approach to understanding the key principles of ... more
- Language:
English - Binding: Paperback
- Number of pages: 266
Publisher: Cerebellum Press, 2020
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Book synopsis
In Strategic Brand Management (3rd Edition), Alexander Chernev, professor of marketing at the renowned Kellogg School of Management at Northwestern University, lays out a systematic approach to understanding the key principles of building endur
Book details
71.30 €
- Full title: Strategic Brand Management, 3rd Edition
- Language: English
- Binding: Paperback
- Number of pages: 266
- EAN: 9781936572625
- ISBN: 1936572621
- ID: 25655638
- Publisher: Cerebellum Press
- Weight: 510 g
- Dimensions: 235 × 191 × 14 mm
- Date of publishing: 31. January 2020
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