Code: 02966756

Structured Creativity

Name: Structured Creativity
Brand: Springer Palgrave Macmillan
SKU: 02966756
Price: 106.17 EUR
Availability: InStock
Author: Tim Sauber
ISBN: 9781349542802

by Tim Sauber, Hugo Tschirky

Language: English
Binding: Paperback
Number of pages: 227
Publisher: Springer Palgrave Macmillan, 2016
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Book synopsis

Innovation is crucial for competitive advantage and long-term success. Based on both theory and practice, this book develops a concrete, structured and practitioner-orientated code of practice that enables companies to understand their innovation system and encourage creativity at a strategic level. The process of innovation strategy formulation presented by Sauber and Tschirky is a major step toward turning an often chaotic innovation system into an innovation machine where creativity, efficiency and effectiveness are not contradictory requirements.