Code: 06726799
Television Brandcasting
by Jennifer Gillan
Television Brandcasting examines U. S. television's utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminat ... more
- Language:
English - Binding: Hardback
- Number of pages: 294
Publisher: Taylor & Francis Ltd, 2014
- More about this
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Book synopsis
Television Brandcasting examines U. S. television's utility as a medium for branded storytelling. It investigates the current and historical role that television content, promotion, and hybrids of the two have played in disseminating brand messagi
Book details
Book category Books in English Society & social sciences Society & culture: general Media studies
213.33 €
- Full title: Television Brandcasting
- Author: Jennifer Gillan
- Language: English
- Binding: Hardback
- Number of pages: 294
- EAN: 9780415841214
- ISBN: 9780415841214
- ID: 06726799
- Publisher: Taylor & Francis Ltd
- Weight: 544 g
- Dimensions: 229 × 152 × 23 mm
- Date of publishing: 08. December 2014
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