Code: 11420343
The Advertising Concept Book: Think Now, Design Later
by Pete Barry
In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to the first and most important lesson: concept.Structured to provide both a complete course on advertising and a ... more
- Language:
English - Binding: Paperback
- Number of pages: 296
Publisher: Thames & Hudson, 2016
- More about this
26.80 €
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Book synopsis
In creative advertising, no amount of glossy presentation will improve a bad idea. That's why this book is dedicated to the first and most important lesson: concept.Structured to provide both a complete course on advertising and a quick reference
Book details
26.80 €
- Full title: The Advertising Concept Book: Think Now, Design Later
- Author: Pete Barry
- Language: English
- Binding: Paperback
- Number of pages: 296
- EAN: 9780500292679
- ISBN: 0500292671
- ID: 11420343
- Publisher: Thames & Hudson
- Weight: 1128 g
- Dimensions: 238 × 203 × 35 mm
- Date of publishing: 13. September 2016
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