Code: 04472265
Advertising Concept Book
by Pete Barry
A coursebook that tells you what you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interacti ... more
- Language:
English - Binding: Hardback
- Number of pages: 296
Publisher: Thames & Hudson, 2012
- More about this
40.90 €
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Book synopsis
A coursebook that tells you what you need to know about advertising, from how to write copy and choose a typeface, to how agencies work and the different strategies used for print, TV or cinema and other media, including interactive. It includes exercises throughout that help the reader judge their own work and that of others.
Book details
Book category Books in English Economics, finance, business & management Business & management Sales & marketing
40.90 €
- Full title: Advertising Concept Book
- Author: Pete Barry
- Language: English
- Binding: Hardback
- Number of pages: 296
- EAN: 9780500516232
- ISBN: 0500516235
- ID: 04472265
- Publisher: Thames & Hudson
- Weight: 1300 g
- Dimensions: 246 × 210 × 37 mm
- Date of publishing: 18. June 2012
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