Code: 06729588
Tourism, Creativity and Development
by Greg Richards, Julie Wilson
Analyzes the impact and effectiveness of creative strategies in tourism development and charts the emergence of 'creative tourism'. This book demonstrates the strengths and weaknesses of creativity as a tourism development strateg ... more
- Language:
English - Binding: Hardback
- Number of pages: 352
Publisher: Taylor & Francis Ltd, 2007
- More about this
229.41 €
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Book synopsis
Analyzes the impact and effectiveness of creative strategies in tourism development and charts the emergence of 'creative tourism'. This book demonstrates the strengths and weaknesses of creativity as a tourism development strategy and marketing tool.
Book details
Book category Books in English Economics, finance, business & management Industry & industrial studies Service industries
229.41 €
- Full title: Tourism, Creativity and Development
- Author: Greg Richards, Julie Wilson
- Language: English
- Binding: Hardback
- Number of pages: 352
- EAN: 9780415427562
- ISBN: 9780415427562
- ID: 06729588
- Publisher: Taylor & Francis Ltd
- Weight: 674 g
- Dimensions: 239 × 155 × 25 mm
- Date of publishing: 08. November 2007
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