Code: 18912859
Transformative Marketing
by KAUFMAN
Digital is more than just technology, it's total business transformation. With the growing influence of marketing technology as a driver of change, this book provides a roadmap to business transformation through digital marketing. ... more
- Language:
English - Binding: Hardback
- Number of pages: 150
Publisher: Taylor & Francis Inc, 2023
- More about this
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Book synopsis
Digital is more than just technology, it's total business transformation. With the growing influence of marketing technology as a driver of change, this book provides a roadmap to business transformation through digital marketing. Digital is not a choic
Book details
Book category Books in English Economics, finance, business & management Business & management Management & management techniques
155.93 €
- Full title: Transformative Marketing
- Author: KAUFMAN
- Language: English
- Binding: Hardback
- Number of pages: 150
- EAN: 9780815392354
- ISBN: 9780815392354
- ID: 18912859
- Publisher: Taylor & Francis Inc
- Dimensions: 234 × 156 mm
- Date of publishing: 31. December 2023
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