You might also like

More about Understanding Media Users - From Theory to Practice

• Book details
• Synopsis
• Trending among others

You get 122 loyalty points

Book synopsis

Understanding Media Users: From Theory to Practice focuses on the blurred concept of the " active audience" at the core of media studies. examines the relationship between media and audiences by one of the world's leading media scholars provides a history of media effects' and an overview of the current analytical approaches that constitute media reception theory charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies concludes with additional insights into the future of media reception in a global age

Book details

Book category Books in English Society & social sciences Society & culture: general Media studies

• Full title: Understanding Media Users - From Theory to Practice
• Author: Tony Wilson
• Language: English
• Binding: Paperback
• Number of pages: 232
• EAN: 9781405155670
• ISBN: 1405155671
• ID: 04955499
• Publisher: John Wiley and Sons Ltd
• Weight: 340 g
• Dimensions: 229 × 153 × 12 mm
• Date of publishing: 29. August 2008

Trending among others

---

---

---