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Book synopsis

Understanding Media Users: From Theory to Practice focuses on the blurred concept of the " active audience" at the core of media studies. examines the relationship between media and audiences by one of the world's leading media scholars provides a history of media effects' and an overview of the current analytical approaches that constitute media reception theory charts some of the most important interfaces of media reception and interaction - TV, film, the Internet, advertising, journalism, and tourism studies concludes with additional insights into the future of media reception in a global age

Book details

Book category Books in English Society & social sciences Society & culture: general Media studies

• Full title: Understanding Media Users - From Theory to Practice
• Author: Tony Wilson
• Language: English
• Binding: Hardback
• Number of pages: 232
• EAN: 9781405155663
• ISBN: 1405155663
• ID: 04955498
• Publisher: John Wiley and Sons Ltd
• Weight: 484 g
• Dimensions: 238 × 156 × 20 mm
• Date of publishing: 05. September 2008

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