Code: 35479561

Unpacking Creativity

Name: Unpacking Creativity
Brand: Cambridge University Press
SKU: 35479561
Price: 139.12 EUR
Availability: InStock
Author: Paula Perez Sobrino
ISBN: 9781108473538

by Paula Perez Sobrino, Jeannette (University of Birmingham) Littlemore, Samantha (University of Birmingham) Ford

Using evidence-based research, this book shows how to maximise the benefits of creative metaphor and metonymy in global advertising.

Language: English
Binding: Hardback
Number of pages: 322
Publisher: Cambridge University Press, 2021
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Book synopsis

Using evidence-based research, this book shows how to maximise the benefits of creative metaphor and metonymy in global advertising.

Book details

139.12 €

Full title: Unpacking Creativity
Subtitle: The Power of Figurative Communication in Advertising
Author: Paula Perez Sobrino, Jeannette (University of Birmingham) Littlemore, Samantha (University of Birmingham) Ford
Language: English
Binding: Hardback
Number of pages: 322
EAN: 9781108473538
ISBN: 1108473539
ID: 35479561
Publisher: Cambridge University Press
Weight: 630 g
Dimensions: 234 × 156 × 20 mm
Date of publishing: 02. September 2021