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Book synopsis

This book offers novel methods for developing Value-based marketing strategies aimed at increasing revenue and profits. The Value concept relates all the benefits offered by a product with its price and the effort required to obtain it. Global competition requires managing Value rather than individual products or brands. This fosters customer loyalty, and provides a solid basis for relationship marketing. The book takes a practical, step-by-step approach to explain: . How the forces of supply and demand interact with customer Value; . The relationships between benefits, quantities, prices and costs; . How to develop effective competitive strategies; . How to manage inventory and product mix efficiently;

Book details

Book category Books in English Economics, finance, business & management Business & management Management & management techniques

• Full title: Value-Based Marketing Strategy
• Subtitle: Pricing and Costs for Relationship Marketing
• Author: Santiago Lopez
• Language: English
• Binding: Hardback
• Number of pages: 293
• EAN: 9781622730209
• ISBN: 9781622730209
• ID: 09453304
• Publisher: Vernon Press
• Weight: 549 g
• Dimensions: 236 × 160 × 18 mm
• Date of publishing: 24. February 2015

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