Code: 04084820
Value-based Marketing - Marketing Strategies for Corporate Growth and Shareholder Value 2e
by Peter Doyle
2nd edition. Subtitled, }Marketing Strategies For Corporate Growth & Shareholder Value{.
- Language:
English - Binding: Hardback
- Number of pages: 382
Publisher: John Wiley & Sons Inc, 2008
- More about this
48.23 €
RRP: 53.62 €
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Book synopsis
2nd edition. Subtitled, }Marketing Strategies For Corporate Growth & Shareholder Value{.
Book details
Book category Books in English Economics, finance, business & management Business & management Management & management techniques
48.23 €
- Full title: Value-based Marketing - Marketing Strategies for Corporate Growth and Shareholder Value 2e
- Author: Peter Doyle
- Language: English
- Binding: Hardback
- Number of pages: 382
- EAN: 9780470773147
- ISBN: 0470773146
- ID: 04084820
- Publisher: John Wiley & Sons Inc
- Weight: 888 g
- Dimensions: 252 × 199 × 26 mm
- Date of publishing: 28. October 2008
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