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Book synopsis

Visual Image Design: Restaurants & Hotels takes as its theme the need to create a corporate identity; a complete quick glance visual representation that expresses the unique culture of a place by providing a snapshot of who you are and what you do by reducing it down to simple patterns, typeface and images. Creating a brand requires the design of a common thread, a visual language that binds the package for the customer to collect and take-away; within this collection is a diverse range of designs selling food and a home-from-home escape that can be easily identified from matchbooks to napkins and business cards to menus selling lifestyle and a sense of place and belonging in an almost overwhelming marketplace of themes and ideas. Of interest particularly to anyone who is looking to launch a new enterprise within this industry, and is looking for inspiration and new ideas.

Book details

Book category Books in English Economics, finance, business & management Industry & industrial studies Service industries

• Full title: Visual Image Design
• Author: Li Aihong
• Language: English
• Binding: Hardback
• Number of pages: 260
• EAN: 9789886824320
• ISBN: 9886824328
• ID: 02092416
• Publisher: Artpower International
• Weight: 1698 g
• Dimensions: 303 × 231 × 28 mm
• Date of publishing: 14. March 2014

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