Code: 06817159

Web Mining

Name: Web Mining
Brand: VDM Verlag Dr. Müller
SKU: 06817159
Price: 60.03 EUR
Availability: BackOrder
Author: Michael Hebig
ISBN: 9783639079333

by Michael Hebig

Language: German
Binding: Paperback
Number of pages: 148
Publisher: VDM Verlag Dr. Müller, 2008
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Book synopsis

Das Buch Web Mining - mittels Kundenorientierung §zum Geschäftserfolg verschafft dem Leser einen §Einblick in die Welt des Web Mining. In einem ersten §Teil werden die Herkunft, der Prozess sowie die §Grenzen des Web Mining detailiert erläutert. Anhand §eines praktischen Beispiels kommen nachfolgend Web §Mining Tools zum Einsatz. So wird aufgezeigt, wie §mit Hilfe von Auswertungen der Nutzerdaten §Optimierungspotentiale entdeckt und wie daraus §Handlungsempfehlungen abgeleitet werden können. §Durch Anpassen der Websites an die zuvor gewonnenen §Nutzerbedürfnisse lässt sich der Erfolg der §Internetpräsenz erhöhen. Es wird also §veranschaulicht dargestellt, welche Möglichkeiten §z.B. Online-Shop-Betreiber besitzen, um den Umsatz §des Unternehmens zu steigern.