Code: 01389425

World Class Selling

Name: World Class Selling
Brand: John Wiley & Sons Inc
SKU: 01389425
Price: 27.95 EUR
Availability: InStock
Author: Jim Holden
ISBN: 9780471326052

by Jim Holden

Language: English
Binding: Hardback
Number of pages: 254
Publisher: John Wiley & Sons Inc, 1999
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27.95 €

RRP: 37.25 €

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Book synopsis

Aus der Sicht des Verkäufers wendet sich dieses Buch höchst aktuellen Fragen zu, unter anderem: Wie entwickelt man eine Langzeitvision? Wie überzeugt man Kunden in unkonventioneller Weise? Wie macht man sich das Internet zunutze? Wie definiert und mißt man den (qualitativen und quantitativen) Wert einer Kundenbeziehung? Wie richtet man Marketing, Verkauf und Strategien der Mitarbeiter aus, um die Entwicklung des Geschäfts auf höchstem internationalen Standard zu halten?(03/99)