Kod: 02616786
Advertising Effect: How to Change Behaviour
Autor Jennifer Fleming
The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.
- Język:
Angielski - Oprawa: Miękka
- Liczba stron: 240
Wydawca: Oxford University Press Australia, 2014
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Opis
The Advertising Effect examines how advertising influences consumer behaviour - and the psychological principles underpinning it.
Szczegóły książki
Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing
33.45 €
- Pełny tytuł: Advertising Effect: How to Change Behaviour
- Autor: Jennifer Fleming
- Język: Angielski
- Oprawa: Miękka
- Liczba stron: 240
- EAN: 9780195593921
- ISBN: 0195593928
- ID: 02616786
- Wydawca: Oxford University Press Australia
- Waga: 380 g
- Wymiary: 156 × 228 × 18 mm
- Data wydania: 28. May 2014
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