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Opis

Exploring the implications of 10 years of data from more than 22,000 communication professionals across Europe, combined with case studies and interviews with chief communication officers from top European companies and organisations, this book provides an insight into how to build, develop and lead excellent communication. Communication Excellence presents a culmination of research and best practice models, covering strategic communication, the impact on reputation, crisis, mediatisation, organisational culture, new digital, social and mobile media as well as the development of professionalisation. Providing clear guidance on the difference between normal and excellent communications departments, the book shows readers how communication can effectively influence and support the organisation and positively fit within the business strategy of today's global and changing markets. The study behind this book, the European Communication Monitor, is known as the most comprehensive provider of reliable data in the communication field worldwide.

Szczegóły książki

Kategoria Książki po angielsku Economics, finance, business & management Business & management Sales & marketing

• Pełny tytuł: Communication Excellence
• Podtytuł: How to Develop, Manage and Lead Exceptional Communications
• Autor: Ralph Tench, Dejan Vercic, Ansgar Zerfass, Ángeles Moreno, Piet Verhoeven
• Język: Angielski
• Oprawa: Miękka
• Liczba stron: 215
• EAN: 9783319488592
• ISBN: 3319488597
• ID: 15194708
• Wydawca: Springer International Publishing AG
• Waga: 392 g
• Wymiary: 160 × 237 × 15 mm
• Data wydania: 04. April 2017

Ulubione w innej kategorii

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