Kód: 05151636
Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an enemy. This a ... celý popis
12.97 €
Bežne: 16.48 €
Ušetríte 3.51 €
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Nákupom získate 32 bodov
Lay down the rules for brand creation in a series of chapters showing how new ideas are developed, the importance of being first, inventing a new category, positioning opposite existing brands, positioning against an enemy. This author discusses the importance of public relations, protecting the brand, and when to give up on an existing brand.
Zaradenie knihy Książki po angielsku Economics, finance, business & management Business & management Sales & marketing
12.97 €
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