Kód: 08801543
Aaker on Branding
Autor David Aaker
"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles pro ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 220
Nakladateľ: Morgan James Publishing llc, 2014
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Anotácia knihy
"Aaker on Branding" presents in a compact form the twenty essential principles of branding that will lead to the creation of strong brands. Culled from the six David Aaker brand books and related publications, these principles provide the broad underst
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
13.36 €
- Celý názov: Aaker on Branding
- Podnázov: 20 Principles That Drive Success
- Autor: David Aaker
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 220
- EAN: 9781614488323
- ISBN: 9781614488323
- ID: 08801543
- Nakladateľ: Morgan James Publishing llc
- Hmotnosť: 338 g
- Rozmery: 229 × 153 × 13 mm
- Dátum vydania: 15. July 2014
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