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Viac informácií o knihe Marketing Research: An Applied Orientation, Global Edition

• Parametre knihy
• Anotácia kniha
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Anotácia knihy

For undergraduate and graduate courses in marketing research. An applied and practical marketing research textWith a do-it-yourself, hands-on approach, Marketing Research: An Applied Orientation illustrates the interaction between marketing research decisions and marketing management decisions. This text uses a practical six-step framework for conducting marketing research, utilizing a variety of marketing companies to highlight qualitative and quantitative research strategies. The 7th Edition provides current, contemporary, and illustrative material sensitive to user needs. And with detailed emphasis on how to run the SPSS and SAS programs, marketing research students obtain the most extensive help available on this industry.

Parametre knihy

Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing

• Celý názov: Marketing Research: An Applied Orientation, Global Edition
• Autor: Naresh K. Malhotra
• Jazyk: Angličtina
• Väzba: Brožovaná
• Počet strán: 888
• EAN: 9781292265636
• ISBN: 1292265639
• ID: 21331270
• Nakladateľ: PEARSON Education Limited
• Hmotnosť: 1736 g
• Rozmery: 275 × 217 × 27 mm
• Dátum vydania: 06. May 2019

Obľúbené z iného súdka

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