Kód: 25585147
Brand Management
Autor Heding, Tilde (Copenhagen Business School, Denmark), Knudtzen, Charlotte F. (Copenhagen Business School, Denmark), Bjerre, Mogens (Copenhagen Business School, Denmark)
Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the 'quick fixes' of branding, ... celý popis
- Jazyk:
Angličtina - Väzba: Brožovaná
- Počet strán: 338
Nakladateľ: Taylor & Francis Ltd, 2020
- Viac informácií o knihe
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Viac informácií o knihe Brand Management
Nákupom získate 173 bodov
Anotácia knihy
Brand Management: Mastering Research, Theory and Practice is a valuable resource for those looking to understand how a brand can be conceptualized and thus managed in all its complexity. Going beyond the 'quick fixes' of branding, it offers a c
Parametre knihy
Zaradenie knihy Knihy po anglicky Economics, finance, business & management Business & management Sales & marketing
69.16 €
- Celý názov: Brand Management
- Autor: Heding, Tilde (Copenhagen Business School, Denmark), Knudtzen, Charlotte F. (Copenhagen Business School, Denmark), Bjerre, Mogens (Copenhagen Business School, Denmark)
- Jazyk: Angličtina
- Väzba: Brožovaná
- Počet strán: 338
- EAN: 9780367172589
- ISBN: 0367172585
- ID: 25585147
- Nakladateľ: Taylor & Francis Ltd
- Hmotnosť: 630 g
- Rozmery: 174 × 244 × 23 mm
- Dátum vydania: 20. May 2020
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